sloane lunin. creative leader
Relaunching a brand with a new indication is both challenging, and fun. Novartis tasked Sloane and her team to relaunch Signifor with a new indication for acromegaly. Sloane participated in positioning, strategy and concepting efforts, all of which encompassed the idea of an umbrella concept. Sloane led the creative efforts for the Now Approved branding, healthcare professional materials and patient materials.